Get To Know Us

Selewa Market is an outdoor trade fair organized periodically to support individuals, businesses, and philanthropist. It presents a unique fun-filled ambiance with music and other entertaining activities which do not only bring together thousands of people to shop and network but also supports great relaxation as a tourist destination. The name SELEWA is a local slang for quality goods and services offered at highly discounted prices.


Our market brings together a wide variety of businesses stocking or exhibiting products and services ranging from fashion and accessories, health and beauty, food and drinks, financial and hospitality products and so much more.

We are an extension of your shop or office irrespective of the size of your business. Our interest and inspiration have always been to connect brands with their relevant audience while promoting inter-business networking. Small businesses get to know how the services of the leading brand can help them enhance and expand their business operations while the leading brands get to learn about the emerging ones, and the opportunities they present. Take advantage of Selewa Market to enhance the visibility of your business, create that buzz, and facilitate your mall-intercept, market testing and other sales promotion activities like activations and coupon dash. Generating sales and driving awareness for your business at Selewa Market is simply basic!

Connect with your target audience, all at one place as they shop and network in a fun-filled environment. No need for huge radio and television commercial spend - we’ve covered that already. Fix the date and time on a Selewa Market Day, and bingo! you’re good to go.

Selewa Pop-up Market is your discount shopping cum tourist destination. Shopping has never been this fun. Selewa Markets are organized at plush locations and premises that provide the perfect ambiance to soothe your senses for a good unwinding time. A family hangout destination with real entertainment and lots of food and drinks. So take a break from the monotonous trips to shops, malls, and the cinema and visit our next market for a change.


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Available Stands

Regular Selewa Stand


Subscribers of our regular stands are allotted a 3-meter square space at the market, It is ideal for Micro, Small and Medium Enterprises (MSME)

This offer is usually limited because we place a cap on the number of vendors we admit per specific product or service category in order to give our early birds ample market share. Admission is thus, “on first come first served” basis


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Premium Selewa Stand


The Premium offer is designed for businesses interested in taking advantage of our relatively large exhibition spots to enhance their brand visibility at Selewa Markets. It is a customization-driven offer, and businesses are assured of a prominent location at the market grounds. Highly recommended for corporate organizations


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Driving a Cashless Economy through Pop up markets

There is no doubt that efforts by government through the Ghana Interbank Payment and Settlement System (GhIPSS), the Bank of Ghana, Commercial banks as well as Telecommunication companies, to promote a Cashless economy, is yielding significant results, with Mobile money leading the way.

Even before implementation of the Mobile Money interoperability by the Bank of Ghana to facilitate money transfer across different networks, figures from the regulator show that total value of mobile money transactions in 2017 reached GHS109 billion by September, compared to GHS51.4 billion recorded for the same period in 2016 - An impressive growth of 112% over a 12 month period.

Mobile money is increasingly changing the way business transactions are conducted and the channel’s performance over the last year is a strong indication of the growing acceptance of the technology. In fact, both sellers and consumers continue to realize the convenience in receiving and making payments for goods and services using mobile money other than physical cash. The reason is simple! It is fast, safe and secure.

In our bid to support the Cashless economy agenda, Melon Concept encourages its Selewa Market participants to transact through cashless platforms by partnering Banks, Telcos and E-payment service providers to facilitate the process. We go a step further to motivate our shoppers by way of gifts and attractive discounts when they use cashless means of payment at our market. As a business, we believe this pilot approach is a more effective and sustainable means to gradually change the ingrained cash-led transaction behaviour of Ghanaians, to ‘Cashlite’ and ultimately, Cashless - All it takes is a good user experience. Join us at the next Selewa Market for a great Cashless experience.


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The Selewa B.R.E.A.D. Charity Initiative


At Selewa we believe one doesn’t need to have deep pockets or be rich to help the needy - All you need is a HEART. To this end we hold a charity exercise dubbed B.R.E.A.D. at our markets to support our brothers and sisters on the breadline. B.R.E.A.D. is an acronym for ‘Be Ready to Eat And Donate’.

The charity seeks to collect donations from our market participants (shoppers and vendors) in exchange for a food item (eg. loaf of bread). Donations received from the charity exercise is then donated to a registered charity organization in Ghana. The Selewa B.R.E.A.D. charity initiative was formally launched by actor and evangelist Majid Michel on 29th September, 2018

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